You Are the CEO of You
Get the journal – $29.99

Take control of your life today.

You are the CEO of you. It is time to start running your life like it.

Your time. Your money. Your health. Your relationships. They all need your attention. This guided journal helps you choose what needs work and take one useful step forward.

Get the Digital Journal – $29.99

Instant download. 30 self-paced entries. Companion app for your phone and fillable tools included.

Prefer paper? Get the printed journal with digital included, $39.99. Buying for someone else? Give it as a gift.
Mark Hanna

Written by Mark HannaCommercial real estate broker, entrepreneur and TEDxMcAllen speaker. Husband, father of two, and still building.

Journal page: Entry 3, Goals, Goals, Goals Journal practice page: Give your goal a plan
Cover of You Are the CEO of You by Mark Hanna

Let me tell you why I wrote this.

“I don’t come from money. I’ve had to work hard, make mistakes, and fail more times than I wanted to get where I am today. And let me be honest: I still haven’t ‘made it.’ I’m grateful for what I have, but I have a lot of work left to do.”

“Along the way, I’ve learned how much taking responsibility matters. When I manage my time better, my family gets more of my attention. When I keep my word, people can count on me. When I learn from a mistake, I have something useful to carry forward. That’s what I want to share with you.”

You are the CEO of you. Let’s take care of your company, one choice at a time.

— Mark Hanna, from the journal’s opening note

Read the first entry free.

The opening note and Entry 1, exactly as they appear in the journal — the commitment that starts everything. Two minutes to read, and you’ll know if it’s for you.

Download the free sample (PDF)

Every company has departments. So do you.

You don't need to own a business. Your life is your personal company, and each department needs your attention.

Leadership

The decisions you make and the responsibility you take.

Time and Habits

How you use your day and repeat useful actions.

Money

What you earn, spend, save, and owe.

Health and Energy

Your body, mind, and rest.

Relationships

How you show up for people.

Reputation

Your word, actions, and trust.

Learning and Growth

Your skills and education.

Purpose

Why the work matters and who you are building for.

What you’ll have when you finish

You won’t just read about getting organized. You’ll finish with pages that show the work you did.

  • Your company scorecard

    Scores for all eight departments at the start, midpoint and finish, each backed by real evidence from your life.

    Entries 2 and 29, plus the midpoint checkup
  • One goal with a real plan

    A goal that matters to you, a progress number to track and your first milestone on the calendar.

    Entry 3
  • A clear money picture

    A monthly money plan, a list of what you owe with due dates and a week-by-week view of money in and out.

    Entry 11 and the money tools
  • A habit you’ve practiced

    One small habit, a backup version for hard days and a week of honest tracking.

    Entry 5 and the habit tracker
  • Your purpose in one sentence

    Who and what you’re building for, written down so you can come back to it when the work gets hard.

    Entry 26
  • Your next 90 days

    One priority, targets for day 30, 60 and 90, and a weekly review time on your calendar.

    Entry 30

Your results depend on the work you put in. The journal gives you the structure. You choose the actions.

Get the Digital Journal – $29.99

What’s inside: 30 entries

Every entry has a short reading page and a practice page where you put the lesson to work. Seven tool pages help you set direction, organize money, check your progress and plan your next 90 days.

  1. 1Make the commitmentLeadership
  2. 2Build your departmentsYour personal company
  3. 3Goals, goals, goalsTime and Habits
  4. 4Get organized with your timeTime and Habits
  5. 5Build habits that move you forwardTime and Habits
  6. 6Take your future seriouslyTime and Habits
  7. 7Celebrate the small winsTime and Habits
  8. 8Own your next moveLeadership
  9. 9Make the decisionLeadership
  10. 10Set the standardLeadership
  11. 11Know your numbersMoney
  12. 12Think beyond todayMoney
  13. 13Build peace for your familyMoney
  14. 14Invest in the person running the companyHealth and Energy
  15. 15Believe in the person in the mirrorHealth and Energy
  16. 16Give yourself time to rechargeHealth and Energy
  17. 17Invest in the people who matterRelationships
  18. 18Be clear. Be respectful. Speak up.Relationships
  19. 19Protect your time and energyRelationships
  20. 20Your word is everythingReputation
  21. 21Put your name on good workReputation
  22. 22Own it. Learn. Come back better.Reputation
  23. 23Be coachableLearning and Growth
  24. 24Prepare for the opportunity you wantLearning and Growth
  25. 25Ask better questions. Keep growing.Learning and Growth
  26. 26Give yourself a reason to keep goingPurpose
  27. 27Let your purpose guide your choicesPurpose
  28. 28Be someone people are glad they metPurpose
  29. 29Keep your company moving forwardCompany review
  30. 30You’re still buildingCompany review

Read it. Put it to work.

  1. Read one short entry.Each entry focuses on one department.
  2. Apply the lesson to your own life.Every reading page has a practice page with space to write.
  3. Choose an action and put it on your calendar.Then follow through and come back for the next entry.

Real pages from the journal. Tap any page to enlarge.

Move at your own pace. Give each action time to become part of your life, and return to any entry when you need it.

Tools you’ll keep using

A fillable companion PDF with three reusable tools. Type in it, save it, and use it again each day and week.

New — included with every journal

Take it with you.

Every purchase includes the companion app: the full journal on your phone, so you can read an entry and do the work wherever the day takes you. No app store and nothing to install — your access link arrives with your order, and you add it to your home screen.

Early access: your progress saves on your device. Accounts that sync between devices are on the way.

  • All 30 entriesRead the lesson, then type straight into the practice page.
  • Daily CEO Check-InOne useful action before the day, the honest result after — with your streak.
  • Habit trackerPlan your days, tap to log, and watch your follow-through.
  • Scorecard & board meetingScore your eight departments and keep your ten-minute weekly review.
Mark Hanna

Meet Mark Hanna

Commercial real estate broker, entrepreneur, and Managing Director of SVN | Hanna Solutions Commercial Real Estate

“I don’t come from money. I’ve worked hard, failed, learned and kept going. I wrote this to share what I’ve learned and help you start building yourself with more direction.”

I was raised by my great-grandparents, who were born in 1912 and 1915. I started my career in banking and became a Vice President by age 24.

In 2018, my wife, Tatiana, and I started Hanna Solutions, and I went all in on commercial real estate. Today, as SVN | Hanna Solutions Commercial Real Estate, we work with investment groups, developers and property owners across Texas. We advise clients on multimillion-dollar developments and provide full-service solutions, from brokerage and leasing to investment sales, development and property management.

I’m still building. I’m still working and learning every day. You get better over time, and that’s what I remind myself.

Take it one day at a time. Become the authority in your space.

  • SVN | Hanna SolutionsManaging Director, CCIM
  • Founded 2018Started with Tatiana and went all in on commercial real estate
  • Across TexasInvestment groups, developers and property owners
  • TEDxMcAllen speakerEducational Experiences Drive Economic Development
    Watch the talk on YouTube

My family is my reason.

In high school, I started thinking about the family I hoped to have one day. I hadn’t met them yet, but I wanted to make them proud. That purpose gave my decisions meaning.

Today I get to build for my wife, Tatiana, and our boys, Santiago and Marcelo. They’re why I keep showing up, keep learning, and keep building.

Who’s your reason? Entry 26 helps you put it in writing, so you can come back to it when the work gets hard.

Give it to someone you believe in.

Some of the best gifts help someone see what’s possible. Give this journal to a person you want to see take the next step.

Send them the digital journal — your download email is easy to forward — or give the printed copy in person. Every printed journal includes digital access.

Give the Digital Journal – $29.99Give a Printed Copy – $39.99

Buying for a team, class or organization? Email support@youaretheceoofyou.com about group orders.

  • A graduateHeading into a first job and building real habits.
  • A new hire or menteeLearning how to own their work and their word.
  • A friend starting overReady to get organized and choose a direction.
  • Someone in your familyBuilding their next chapter, one decision at a time.

Have a teenager?There’s a high school edition, written for students from freshman to senior year.

See the High School Edition

Choose your journal

Start building your personal company today.

Digital journal

$29.99

  • 65-page journal PDF: a personal note from Mark, 30 reading pages, 30 practice pages and 7 tool pages
  • Fillable companion PDF: Daily CEO Check-In, Seven-Day Habit Tracker and Weekly Board Meeting
  • Companion app for your phone: every entry plus the daily check-in, habit tracker, scorecard and weekly board meeting — read and work on the go
  • Instant download after your payment is confirmed
  • Prints on standard 8.5 × 11 in paper
Get the Digital Journal – $29.99

Printed journal + digital

$39.99 + shipping

  • A bound, printed copy of the journal to write in
  • Everything in the digital journal, included
  • A ready-to-give option for gifts
  • [Shipping cost and ship date to confirm before launch]
Order the Printed Journal – $39.99

Questions

Who is this journal for?

Adults who feel busy, scattered, or ready for a change: working parents, professionals, business owners, and anyone building their next chapter. You don’t need to own a business.

Do I have to complete an entry every day?

No. The entries are self-paced. Read at your own pace, give each action time, and return to an entry whenever you need it.

What file do I get, and how is it delivered?

A 65-page journal PDF and a fillable companion PDF. Your download is available immediately after payment on the confirmation page, and a download link is also emailed to you. Links stay valid for 7 days.

Can I fill it in on my phone or computer?

Yes. Every purchase includes the companion app — the full journal on your phone, with the daily check-in, habit tracker, scorecard and weekly board meeting built in. The fillable companion PDF also works in any PDF app that supports forms, and the printed pages are designed to write in by hand.

What is the companion app, and how do I get it?

A web app for your phone — no app store and nothing to install. Your access link arrives with your order; open it and add it to your home screen. It holds all 30 entries with type-in practice pages, plus the daily and weekly tools, and saves your progress as you go. It’s in early access: progress saves on your device, and accounts that sync between devices are on the way.

How does the printed journal ship?

[Shipping cost, method and ship date to confirm before launch.] Every printed order includes the digital journal.

Can I buy it as a gift?

Yes. Send someone the digital journal, or order the printed copy and give it in person.

Can I print it?

Yes. The pages are letter size (8.5 × 11 in) and designed to be printed and written in by hand.

What is the refund policy?

Digital purchases are generally final once downloaded, but we fix file problems, resend lost links, and refund duplicate or mistaken charges. Damaged printed journals are replaced free. Read the full refund policy.

How do I get help?

Email support@youaretheceoofyou.com for help with downloads, printing, or your order.

Your next chapter starts with your next decision.

Start Building Your Personal Company – $29.99
You Are the CEO of YouInstant download. Companion app and fillable tools included.